:: To ELEVATE the Gujarati community, in the fields of FILM and THEATRE & TELEVISION.
:: To HONOUR those Gujarati artists who have contributed memorable roles and rich entertainment in the film and the theater industry.
:: To UPHOLD the Gujarati cultural traditions and keep the rich Gujarati traditional heritage alive in the minds of the people.
:: To RECOGNIZE, PROPOGATE AND PROVIDE a platform to the talent of the upcoming Gujarati Artist.
:: To GIVE the Gujarati Theatre and Films industry the same leverage as of the Hindi / Tamil / Telegu cinema.
:: To PROMOTE Gujarati Art and Culture
:: To PROJECT the true image of our Gujarati cultural heritage globally with the aim of promoting Gujarati Art & Culture and thereby foster the spirit of friendship between India and the rest of the world.
:: To REVIVE the rich values of the Gujarati Language which is diminishing or being replaced by the English slang.
:: To PAY homage & Tribute to those personalities who contributed their best in their respective fields.